Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Peter McGraw

Peter McGraw

  • Media Contact

My research can be categorized into two broad categories: (1) judgment and decision making, and (2) emotion, affect and mood. The majority of my work investigates the intersection of the two domains. While I am primarily interested in understanding the emotional causes and consequences of judgment and choice, a substantial amount of my research outside of that area examines the underlying mental processes that influence morally-motivated judgment and choice. I am also actively involved in the investigation of the structure of affect, and in particular the precipitating factors and consequences of humor and mixed feelings. A central feature of my work on emotions involves developing new measures of emotional experiences.

Primary Interests:

  • Applied Social Psychology
  • Attitudes and Beliefs
  • Emotion, Mood, Affect
  • Ethics and Morality
  • Judgment and Decision Making

Research Group or Laboratory:

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Other Publications:

Courses Taught:

  • Advertising and Promotion
  • Buyer Behavior
  • Consumer and Managerial Decision Research in Marketing
  • Marketing Management

Peter McGraw
University of Colorado, Boulder
Leeds School of Business
Building 4, UCB 419
Boulder, Colorado 80309
United States

  • Phone: (303) 735-3661
  • Fax: (303) 492-5962

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