Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Peter McGraw

Peter McGraw

  • Media Contact

My research can be categorized into two broad categories: (1) judgment and decision making, and (2) emotion, affect and mood. The majority of my work investigates the intersection of the two domains. While I am primarily interested in understanding the emotional causes and consequences of judgment and choice, a substantial amount of my research outside of that area examines the underlying mental processes that influence morally-motivated judgment and choice. I am also actively involved in the investigation of the structure of affect, and in particular the precipitating factors and consequences of humor and mixed feelings. A central feature of my work on emotions involves developing new measures of emotional experiences.

Primary Interests:

  • Applied Social Psychology
  • Attitudes and Beliefs
  • Emotion, Mood, Affect
  • Ethics and Morality
  • Judgment and Decision Making

Research Group or Laboratory:

Note from the Network: The holder of this profile has certified having all necessary rights, licenses, and authorization to post the files listed below. Visitors are welcome to copy or use any files for noncommercial or journalistic purposes provided they credit the profile holder and cite this page as the source.

Image Gallery

Books:

Journal Articles:

Courses Taught:

  • Advertising and Promotion
  • Buyer Behavior
  • Consumer and Managerial Decision Research in Marketing

Peter McGraw
University of Colorado, Boulder
Leeds School of Business
Building 4, UCB 419
Boulder, CO 80309
United States

  • Phone: (303) 735-3661
  • Fax: (303) 492-5962

Send a message to Peter McGraw

reCAPTCHA challenge image
Incorrect please try again
For security, type both words: For security, type the words:

Note: You will be emailed a copy of your message.

Psychology Headlines

From Around the World

News Feed (35,797 subscribers)