My research can be categorized into two broad categories: (1) judgment and decision making, and (2) emotion, affect and mood. The majority of my work investigates the intersection of the two domains. While I am primarily interested in understanding the emotional causes and consequences of judgment and choice, a substantial amount of my research outside of that area examines the underlying mental processes that influence morally-motivated judgment and choice. I am also actively involved in the investigation of the structure of affect, and in particular the precipitating factors and consequences of humor and mixed feelings. A central feature of my work on emotions involves developing new measures of emotional experiences.
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- McGraw, A.P., & Warner, J. (Forthcoming). The Humor Code: A Global Search for What Makes Things Funny. Simon & Schuster.
- McGraw, A.P., Williams, L.T., & Warren, C. (Forthcoming). The rise and fall of humor: Psychological distance modulates humorous responses to tragedy. Social Psychology and Personality Science.
- McGraw, A. P., Schwartz, J., & Tetlock, P. (forthcoming). From the commercial to the communal: Reframing taboo trade-offs in religious and pharmaceutical marketing. Journal of Consumer Research.
- Levav, J., & McGraw, A. P. (2009). Emotional accounting: How feelings about money influence consumer choice. Journal of Marketing Research, 46, 66-80. (Equal authorship).
- McGraw, A.P., Warren, C., Williams, L., & Leonard, B., (2012). Too close for comfort, or too far to care? Finding humor in distant tragedies and close mishaps. Psychological Science. 25, 1215 - 1223.
- McGraw, A.P., Warren, C., Williams, L., & Leonard, B., (2012). Too close for comfort, or too far to care? Finding humor in distant tragedies and close mishaps. Psychological Science, 25, 1215 - 1223.
- Huber, M., Van Boven, L., McGraw, A. P., & Johnson-Graham, L. (2011). Whom to help? Immediacy bias in judgments and decisions about humanitarian aid. Organizational Behavior and Human Decision Processes, 115, 283-293.
- Larsen, J. T., & McGraw, A. P. (2011). Further evidence for mixed emotions. Journal of Personality and Social Psychology, 100, 1095-1110.
- McGraw, A. P., Todorov, A., & Kunreuther, H. (2011). A policy maker's dilemma: Preventing terrorism or preventing blame. Organizational Behavior and Human Decision Processes, 115, 25-34.
- McGraw, A. P., Shafir, E., & Todorov, A. (2010). Valuing money and things: Why a $20 item can be worth more and less than $20. Management Science, 56, 816-830.
- McGraw, A. P., Larsen, J. T., Kahneman, D., & Schkade, D. (2010). Comparing gains and losses. Psychological Science, 21, 1438-1445.
- McGraw, A. P., & Warren, C. (2010). Benign violations: Making immoral behavior funny. Psychological Science, 21, 1141-1149.
- Larsen, J. T., Norris, C. J., McGraw, A. P., Hawkley, L. C., & Cacioppo, J. T. (2009). The evaluative space grid: A single-item measure of positivity and negativity. Cognition and Emotion, 23, 453-480.
- McGraw, A. P., & Tetlock, P. E. (2005). Taboo trade-offs, relational framing, and the acceptability of exchanges. Journal of Consumer Psychology, 15, 2-15.
- McGraw, A. P., Mellers, B. A., & Tetlock, P. E. (2005). Expectations and emotions of Olympic athletes. Journal of Experimental Social Psychology, 41, 438-446.
- Larsen, J. T., McGraw, A. P., Cacioppo, J. T., & Mellers, B. A. (2004). The agony of victory and thrill of defeat: Mixed emotional reactions to disappointing wins and relieving losses. Psychological Science, 15, 325-330.
- McGraw, A. P., Mellers, B. A., & Ritov, I. (2004). The affective costs of overconfidence. Journal of Behavioral Decision Making, 17, 281-295.
- McGraw, A. P., Tetlock, P. E., & Kristel, O. V. (2003). The limits of fungibility: Relational schemata and the value of things. Journal of Consumer Research, 30, 219-229.
- Larsen, J. T., McGraw, A. P., & Cacioppo, J. T. (2001). Can people feel happy and sad at the same time? Journal of Personality and Social Psychology, 81, 684-696.
- Mellers, B. A., & McGraw, A. P. (2001). Anticipated emotions as guides to choice. Current Directions in Psychological Science, 10, 210-214.
- Advertising and Promotion
- Buyer Behavior
- Consumer and Managerial Decision Research in Marketing
University of Colorado, Boulder
Leeds School of Business
Building 4, UCB 419
Boulder, CO 80309
- Phone: (303) 735-3661
- Fax: (303) 492-5962