Peter McGraw
- Media Contact
My research can be categorized into two broad categories: (1) judgment and decision making, and (2) emotion, affect and mood. The majority of my work investigates the intersection of the two domains. While I am primarily interested in understanding the emotional causes and consequences of judgment and choice, a substantial amount of my research outside of that area examines the underlying mental processes that influence morally-motivated judgment and choice. I am also actively involved in the investigation of the structure of affect, and in particular the precipitating factors and consequences of humor and mixed feelings. A central feature of my work on emotions involves developing new measures of emotional experiences.
Primary Interests:
- Applied Social Psychology
- Attitudes and Beliefs
- Emotion, Mood, Affect
- Ethics and Morality
- Judgment and Decision Making
Research Group or Laboratory:
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Video Gallery
What Makes Things Funny
Select video to watch
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12:24 What Makes Things Funny
Length: 12:24
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6:26 The Science of Humor
Length: 6:26
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1:14:31 How the Science of Humor Can Turn You Into a Better Businessperson
Length: 1:14:31
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19:03 Humour Decoded
Length: 19:03
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3:48 Humour at Work
Length: 3:48
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6:00 Schtick to Business
Length: 6:00
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1:08:30 Solo Travel
Length: 1:08:30
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20:12 The Role of Humor
Length: 20:12
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2:29 Humor Speaker Reel
Length: 2:29
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4:34 What Comedy Can Teach You About Breaking Rules, Being Fearless, and Building a Serious Career
Length: 4:34
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1:55 Sizzle Reel
Length: 1:55
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40:13 What Makes Things Funny?
Length: 40:13
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35:16 The Humor Code
Length: 35:16
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1:02:13 Behind the Bits Podcast Interview
Length: 1:02:13
Books:
Journal Articles:
- Larsen, J. T., & McGraw, A. P. (2011). Further evidence for mixed emotions. Journal of Personality and Social Psychology, 100, 1095-1110.
- Larsen, J. T., McGraw, A. P., & Cacioppo, J. T. (2001). Can people feel happy and sad at the same time? Journal of Personality and Social Psychology, 81, 684-696.
- Larsen, J. T., McGraw, A. P., Cacioppo, J. T., & Mellers, B. A. (2004). The agony of victory and thrill of defeat: Mixed emotional reactions to disappointing wins and relieving losses. Psychological Science, 15, 325-330.
- Levav, J., & McGraw, A. P. (2009). Emotional accounting: How feelings about money influence consumer choice. Journal of Marketing Research, 46, 66-80. (Equal authorship).
- McGraw, A. P., Larsen, J. T., Kahneman, D., & Schkade, D. (2010). Comparing gains and losses. Psychological Science, 21, 1438-1445.
- McGraw, A. P., Mellers, B. A., & Tetlock, P. E. (2005). Expectations and emotions of Olympic athletes. Journal of Experimental Social Psychology, 41, 438-446.
- McGraw, A.P., Schwartz, J. & Tetlock, P. (2012). From the commercial to the communal: Reframing taboo trade-offs in religious and pharmaceutical marketing. Journal of Consumer Research, 39, 157-173.
- McGraw, A. P., Shafir, E., & Todorov, A. (2010). Valuing money and things: Why a $20 item can be worth more and less than $20. Management Science, 56, 816-830.
- McGraw, A. P., & Tetlock, P. E. (2005). Taboo trade-offs, relational framing, and the acceptability of exchanges. Journal of Consumer Psychology, 15, 2-15.
- McGraw, A. P., Tetlock, P. E., & Kristel, O. V. (2003). The limits of fungibility: Relational schemata and the value of things. Journal of Consumer Research, 30, 219-229.
- McGraw, A. P., Todorov, A., & Kunreuther, H. (2011). A policy maker's dilemma: Preventing terrorism or preventing blame. Organizational Behavior and Human Decision Processes, 115, 25-34.
- McGraw, A. P., & Warren, C. (2010). Benign violations: Making immoral behavior funny. Psychological Science, 21, 1141-1149.
- McGraw, A.P., Warren, C., & McGraw, A.P. (2015). Humorous complaining. Journal of Consumer Research, 41, 1153-1171.
- McGraw, A.P., Warren, C., Williams, L., & Leonard, B., (2012). Too close for comfort, or too far to care? Finding humor in distant tragedies and close mishaps. Psychological Science. 25, 1215 - 1223.
- McGraw, A.P., Williams, L.T., & Warren, C. (2014). The rise and fall of humor: Psychological distance modulates humorous responses to tragedy. Social Psychology and Personality Science,5, 566-572.
- Warren, C., Barsky, A. & McGraw, A.P., (Forthcoming). Humor, comedy, and consumer behavior. Journal of Consumer Research.
- Warren, C., & McGraw, A.P. (2016). Differentiating what is humorous from what is not. Journal of Personality and Social Psychology, 10, 407-30
- Warren, C., & McGraw, A.P. (2015). Opinion: What makes things humorous. Proceedings of the National Academy of Sciences, 112 (23), 7105-7106.
Other Publications:
Courses Taught:
- Advertising and Promotion
- Buyer Behavior
- Consumer and Managerial Decision Research in Marketing
- Marketing Management
Peter McGraw
University of Colorado, Boulder
Leeds School of Business
Building 4, UCB 419
Boulder, Colorado 80309
United States of America
- Phone: (303) 735-3661
- Fax: (303) 492-5962
